posted on: March 10, 2008
As society continues to become more acclimated to the Internet and using it as a means for almost anything, websites have evolved and changed over time both in terms of functionality and user-friendliness. In fact, the Internet is increasingly influenced by what’s being dubbed ‘Web 2.0’—a set of trends in technology and design that are a large step forward compared to the original technologies and designs on the web.
A specific Web 2.0 trend has been to improve an Internet user’s online experience by increasing simplicity and user-friendliness. At first, many websites bombarded a user with information and navigational options. PerkSpot has balanced both the need for information and the need for simplicity to create a user experience that is organized, consistent, and easy to understand. We believe that the friendly user experience is a large reason we hear so many praises about our employee discount programs. And because we customize each client’s PerkSpot site to include any merchant relationships they’ve had in the past, employees immediately see the value in aggregating the employee discounts into a ‘one-stop-shop’ accessible from both home and work. Not only can human resource administrators give their employees a highly appreciated extra benefit, they can save employees substantial amounts of money with the savings they’ll accumulate using PerkSpot.