A new company recently emerged on the scene that had the PerkSpot office murmuring: Brandless.
Brandless sells consumer goods from groceries to household and office supplies. What makes them unique? Everything is completely generic and only $3. In their words: “Better stuff, fewer dollars. It’s that simple.” By eliminating the costs associated with a name brand, they are able to increase quality and decrease price.
This got us thinking.. What would happen if we eliminated the brand stigma when hiring candidates? What if resumes came without company names like Facebook or Google? Would we still be hiring the same people?
Here are few lessons we learned when we began the search for “Brandless” Employees:
1. Go Brandless to See Talent for Talent:
One of the greatest risks to hiring employees based on where they’ve previously worked is that we might not truly evaluate their work experience. For example, is a managerial level candidate at Facebook really as valuable as a VP at X company? Even job titles can be tricky, so don’t let that sway you either. Focus on job performance and ability to perform the necessary tasks, not just the flashy titles they slap on their resumes.
2. Go Brandless to Remove the Paradox of Choice:
Have you ever walked down the cereal aisle of your grocery store and just stood there dumbfounded? There is one thing we love in America and that’s options. But sometimes too many options can leave us paralyzed and in fear of making the wrong decision. When sourcing candidates for a position, we can often come across the same problem. Simplify your search by only looking at candidates who meet your top requirements. Stick to your guns and don’t settle for less.
3. Go Brandless to Stay Transparent:
No matter what you plan to purchase at Brandless, everything is just $3. By knowing the price in advance, it makes shopping for what you need super simple. In the same way, we should be transparent with our new hires about our budget for compensation. Whether it’s putting a range on the job description or asking candidates their preferred salary, start the conversation early so you don’t waste your time or theirs.
How could your hiring efforts benefit from removing brand bias? What other ways do you see this affecting your recruitment?
