It’s Time for HR and Recruitment to Take a Break

Katie Williamson March 28, 2018

Over the years, Human Resources has taken on a completely different face. HR no longer means just payroll and workplace conduct. Gone are the days of cheesy corporate videos warning employees informing them of workplace policies. From training and development, HR analytics, strategic planning, and talent acquisition, the roles HR plays are varied.

Which begs the question, where do we draw the line? Should HR really be involved in recruitment and interviewing? Is this their responsibility, and if not, whose is it?

We think it might be time for HR and recruitment to take a break. Here’s why.

It’s Not You, It’s Me

HR may not be to blame for drifting apart. Just as human resources has evolved, so has the talent acquisition field. You won’t find any help wanted ads in the paper. Technology has completely transformed the role of recruitment today. What once functioned under hiring managers and senior leaders, taking orders on which candidate to hire and reaching out to close the deal, now has morphed into a role all on its own. With data and analytics to drive the recruitment process, this has opened the door to a new way of recruiting and created an entity all its own. In other words, it’s not HR’s fault, Talent Acquisition has needs to be fulfilled.

We Should See Other People

Because recruitment isn’t the same as it used to be, it might be time for this department to spread its wings. From building the employer brand to improving the candidate experience, recruitment no longer requires a simple one and done interview process. Which leads us to question where this role should fall within an organization. Should marketing be responsible in order to control the employer brand? Historically, recruitment has fallen under HR simply due to compliance issues, and in light of the #MeToo movement, this may not be changing tomorrow. On the other hand, acquiring talent is a special skill and many argue should not fall under the branch of Human Resources as there is simply too much involved. Perhaps the next stage in the recruitment evolution is moving out from under HR.

I Need to Be Alone for a While

For this reason, many organizations are beginning to create a talent acquisition department that stands on its own. Perhaps the best solution, as the department can collaborate with others but still function as its own entity. Talent acquisition today no longer depends on the human resource department or hiring manager to provide insights into their needs, although still valuable. Instead, these recruiters or TA specialists are experts on the job market and industry trends. As Recruiting Intelligence blog, ERE, states “Although there is merit in partnering with HR and marketing among other key stakeholders, as talent acquisition professionals we provide a unique and invaluable service to our hiring managers, senior leaders, and CEOs…. The emergence of “big data” and metrics helps to identify critical talent, enables us to source more strategically, and provide intelligence on how the competition is performing in efforts to hire talent. “

Do you think Recruiting should break up with HR or are they meant to be together forever? Leave us a comment!

Bring Some Madness Into Your Office

Katie Williamson March 22, 2018

The frenzy of March Madness is alive and well in our office and it’s got us thinking about the dynamics that make these teams thrive. From recruiting top talent to honing players’ skills, there are a lot of factors that go into building a championship team.

In the spirit of the season, here are our favorite ways for developing great teams from March Madness.

Selecting Your Players Well

You know what they say – “You’re only as strong as your weakest link”. Selecting and recruiting the right candidates is essential to building a strong team. While it may take more work up-front, all the research and time invested will pay off as you build a solid foundation to support what lies ahead. Start off by investing in recruitment and make sure you’re adding people who will complement your culture, not just blend in. Determine your weaknesses and find players who will fill in the gaps.

Play to Their Strengths

According to Gallup, employees who use their strengths are SIX TIMES more engaged than those who don’t. Once you’ve attracted the star talent, now you have to keep them! Start by defining your employees’ strengths. A strength should be defined as “consistent near perfect performance in an activity.” Strengths should be invigorating, not draining and produce clear, effective results. You may find that one employee produces several great results but are on the edge of burnouts while another employee is bored. Developing your employees helps them stay passionate and forward-thinking, while creating a balance on your team.

Keep Your Eye on the Prize

It’s a lot easier for basketball teams to stay focused on the goals ahead of them – win the game, win the championship, don’t get injured! In the office, however, it’s not so cut and dry. As a leader, it’s important to help lead your team to success by keeping them focused on your goal. Whether it’s a short term goal to accomplish for the week or a long-term goal for the year, find ways to track and measure progress towards your goals to keep employees motivated and united.

Spend Time Together Off the Court

David DeBusschere, named one of the greatest players in NBA history, once said “The best teams have chemistry. They communicate with each other and they sacrifice personal glory for the common goal.” The same is true in our workplaces. The best teams are the ones who spend time getting to know each other. Spending time outside the office can create a stronger, loyal, and happier team. When they have each others’ backs, they become unstoppable.

Celebrate Your Wins

No team leaves a championship game with a quick high five. They celebrate with loud cheers and celebrations. The same should be true of our wins in the workplace. When your team accomplishes a milestone, remember to take time to celebrate and acknowledge their achievements. After all, this is what all the work is for!

What are some ways you’re building strong team cultures in your workplace this year?

Pet Perks: Bring Your Pup to Work

Katie Williamson February 8, 2018

There’s a reason why instagram handles like @animalsdoingthings and @dogsofinstagram have 1.4 million and 4.1 million followers, respectively. People love their pets. And specifically, millennials love their pets.

Over the years we’ve seen that millennials are delaying parenthood in order to maintain independence and focus on their careers. But, with a delay in parenthood comes an increase in pet ownership. According to the American Society for the Prevention of Cruelty of Animals (ASPCA), 44% of Americans own a dog, while 35% have a cat.

If you think pet ownership isn’t affecting the workplace, think again. Here are few reasons to consider offering benefits for pets in the workplace and where to start:

Pets are Part of the Family

According to a survey by Healthy Paws Pet Insurance, 89% of pet parents exercise with their pet regularly, 70% sleep with their pet and 14% manage a Facebook or Instagram account for their pets. As pet owners intertwine their lives more and more with their pets, it should come as no surprise that providing space for pets in the workplace is of high value to these employees.

Pets are Expensive

While pets are a much more affordable alternative to children for many, they still come with a price. Fifty-five percent of pet parents told Healthy Paws they spend over $75 each month on their pets. Employers who choose to help with the burden of these expenses will definitely stand out among job seekers.

Implementing Policies for Pets

PerkSpot client, Banfield Pet Hospital, reported that 7 out of 10 employees and Human Resources decision makers said that allowing pets in the workplace made a positive impact on workplace morale and office dynamics. And while 56% of HR decision makers who don’t currently offer these perks forsee a difficult implementation, only 25% of those who offer pet-friendly policies reported difficulty with implementation. It seems the idea of implementation is scarier than the reality.

While it seems most people love pets, there are always exceptions to this rule. What can be a great perk for some employees might be another’s worst nightmare due to allergies or trauma. Start by hosting a “Bring Your Pet to Work Day” and gauge results using employee surveys and feedback. It’s important to be considerate to those who aren’t pet lovers while still offering benefits and perks for pet parents. One easy way to provide benefits to pet parents, without affecting the non-pet lovers of the world, is by providing pet insurance. This is still a highly coveted perk, requested by 23% of employees in Banfield’s survey. Affecting only those who opt-in to this perk, it’s a great way to determine interest and set your company apart with pet-friendly policies.

Does your company currently offer benefits for pets? Perhaps this is the next move for 2018.

Why You Should Factor in Discounts

Katie Williamson November 2, 2017

Coupons, deals, discounts! These three words might not be ones you normally think of when it comes to employee happiness… but science says, you might want to look closer.
Discount science is an understudied topic, but we think it’s an important one! From keeping employees’ happy to saving them valuable time and money, the evidence is clear.

The History of Coupons

But let’s start from the beginning. Have you ever wondered where coupons started? According to TIME, Coca-cola introduced the first coupon in 1887 with a hand-written ticket offering customers a free taste of their new drink. The success of this campaign is evident in how vast Coca-cola’s reach has been over the last century. Fast-forward to today and more than 700 corporations offer discounts on some type of product or service. It’s no secret that coupons work. But what makes them so successful? And why is it relevant? Only discount science can say!

Discount Science

The Happiness Factor

According to a study in 2012 by Coupons.com, coupon recipients were 11% happier than those who did not receive a coupon. Scientists measured oxytocin levels in participants, the same hormone we experience when we kiss or hug someone. They found that consumers who received a coupon had higher levels by 38%. Scientifically, you could say they were in love with the savings!

The Time Factor

Unfortunately, according to media company Valassis, time is (literally) money for many of today’s employees. In their recent survey, 53 percent of respondents said they spend over two hours a week searching for deals and savings, while 25% of millennials and moms invest over four hours into their search.

The Employer Factor

We believe this is where, as an employer, we can make lives a lot easier for our employees. Employee engagement has gone from a hot topic to a make or break for attracting and retaining top talent. In fact, 4 out of 5 employees would rather receive benefits or perks over a pay raise. By providing discounts, you’re not only putting money back in your employees pockets, but you’re saving them valuable time and energy as well.

It’s easy to offer perks, but are you offering the right ones? Providing discounts can improve happiness among your employees while saving them valuable time and money. The best part is that our discounts are easy to access and easy to use! We’ll save your employees hours each week and put smiles back on their faces.

Contact our team to learn more!

The Returnship

Katie Williamson October 11, 2017

Have you seen the movie, “The Intern”? You know the one. Robert DeNiro comes out of retirement to work for a thriving start-up in the fashion industry run by Anne Hathaway. Funny, heart-warming, and inspiring, it’s a film that not only highlights the new “Lean In” culture with corporate feminism at its core, but also focuses on the generational gap that exists between DeNiro and his fellow co-workers. Returning to the workforce after a tech boom caused DeNiro’s character to face many new obstacles he might not have anticipated.

Don’t worry. We’re not writing a film review here. But “The Intern” got us thinking about this relatively new trend called the “Returnship”.

“Returnship” was a phrase coined by Goldman Sachs in 2008 when they developed an onboarding program specifically designed for people who had taken a break from the workforce, either to raise kids, serve in the military, or just simply, to take a break and reevaluate. Similar to an internship, their purpose in this program was to sharpen skills that they may not realize they need after taking an extended time off and to help these employees land a job, either at their firm or elsewhere.

But Goldman Sachs isn’t the only firm providing this service. In fact, you can find returnships from many other companies such as Deloitte, PwC, Ford, Johnson&Johnson and more!

If you’re thinking about a Returnship or offering the program to your employees, here are a couple of the benefits you can find:

Returnships Provide Tech Training

Technology is constantly changing. Whether you’ve taken 2 years off or 10 years off, chances are you have a few things to catch up on. By participating in a Returnship program, you have an opportunity to sharpen your skills, without neglecting your job responsibilities. Returnships can provide the support and training needed to do the job successfully: a win-win for both employees and employers.

Returnships Provide Equal Opportunity

43% of women take time off to raise families. This fact alone has made it difficult in the past for women to have equal opportunity in the workforce. Returnships are changing that. No matter the reason for taking a break, Returnships provide equal opportunities for men and women to step back into the workforce when they are ready while gaining the necessary skills and growing their network.

Returnships Provide Launching Pads

Many people returning to work may not be 100% sure what type of job they’re looking to fill. For some their previous job may not exist, while others might be considering a career switch. Returnships can be a great launching pad for experimenting with various types of roles and understanding the various nuances and changes of each. After completing a returnship, employees will be better informed and prepared for the role they’re stepping into.

The internet is full of mixed reviews when it comes to returnships. Are you thinking about implementing this program at your company? What are the obstacles you think you’ll face?

The Power of Storytelling

Katie Williamson September 21, 2017

In human resources, we are constantly looking for ways to improve our interview process in order to hire great talent. And by great talent we don’t just mean qualified candidates, but individuals who provide an addition to our culture that we’d either been looking for or didn’t even realize we were missing.

But maybe the reason we’re not succeeding is because we’re conducting interviews like stuffy questionnaires and expecting to understand the intricacies of a prospect’s personality and previous experiences. Perhaps the answer to our interviewing woes comes through approaching the process like a journalist, rather than a hiring manager or recruiter.

When a journalist sits down with their subject, they are trying to find something that makes them stick out. They want to hear what makes their story unique and different from all the other people they’ve researched before. It’s the same way when we interview a candidate. We want to find something that makes them different, whether in their previous careers, education, or just life experience.

The next time you sit down for an interview, consider the power of storytelling. Use these tips to hear their story and consider whether or not they’d be a good fit for your company and the role in question.

There is no right or wrong answer.

Best-selling author, Cal Fussman, puts it this way: “It’s more like you’re casting a movie and you know the part you need to cast for, and you know the traits that person’s going to need to make that job work for you and for that person. And so, it really isn’t a matter of this person’s bad or this person’s good. If you treat it like a casting director in a movie, you would say that’s the perfect person for that role.” Remember that there are multiple ways a candidate can answer your questions, or at least if you’re asking the right questions, that’s how it should be…

Ask the right questions.

We all know the tried and true “What’s your biggest weakness?”. Candidates have most likely pored over different responses trying to find the perfect one. Instead of asking something that they’ll hear in their other 20 interviews, consider asking questions that cut more to the core of your company culture. For example, if you’re hiring for a sports agency, ask them about the best game they ever played or witnessed. This is a great opportunity to not only gauge their passion for the industry, but to get them to tell a story. You’ll learn so much about their personality not only by the content that they share, but the way they share it.

Think outside the box, or at least, the office.

You might think conducting an interview has to happen within the four walls of your office or conference room, but that just isn’t true. If you conduct a lot of meetings at the nearby coffee shop, why not try it in your interview? Of course, find a place that’s still conducive for conversation, but a cup of coffee will definitely put you and your candidate at ease compared to the glare of fluorescent lights. In this way, they’ll feel more comfortable opening up when it’s time to share their story.

How do you get candidates to share their story? What are some questions you would ask?

The Search for Brandless Employees

Katie Williamson July 20, 2017

A new company recently emerged on the scene that had the PerkSpot office murmuring: Brandless.

Brandless sells consumer goods from groceries to household and office supplies. What makes them unique? Everything is completely generic and only $3. In their words: “Better stuff, fewer dollars. It’s that simple.” By eliminating the costs associated with a name brand, they are able to increase quality and decrease price.

This got us thinking.. What would happen if we eliminated the brand stigma when hiring candidates? What if resumes came without company names like Facebook or Google? Would we still be hiring the same people?

Here are few lessons we learned when we began the search for “Brandless” Employees:

1. Go Brandless to See Talent for Talent:

One of the greatest risks to hiring employees based on where they’ve previously worked is that we might not truly evaluate their work experience. For example, is a managerial level candidate at Facebook really as valuable as a VP at X company? Even job titles can be tricky, so don’t let that sway you either. Focus on job performance and ability to perform the necessary tasks, not just the flashy titles they slap on their resumes.

2. Go Brandless to Remove the Paradox of Choice:

Have you ever walked down the cereal aisle of your grocery store and just stood there dumbfounded? There is one thing we love in America and that’s options. But sometimes too many options can leave us paralyzed and in fear of making the wrong decision. When sourcing candidates for a position, we can often come across the same problem. Simplify your search by only looking at candidates who meet your top requirements. Stick to your guns and don’t settle for less.

3. Go Brandless to Stay Transparent:

No matter what you plan to purchase at Brandless, everything is just $3. By knowing the price in advance, it makes shopping for what you need super simple. In the same way, we should be transparent with our new hires about our budget for compensation. Whether it’s putting a range on the job description or asking candidates their preferred salary, start the conversation early so you don’t waste your time or theirs.

How could your hiring efforts benefit from removing brand bias? What other ways do you see this affecting your recruitment?

Building Your Employer Brand

Katie Williamson June 14, 2017

We’re all familiar with branding as it relates to marketing, but what about how it relates to recruitment? If you think about popular brands like Lyft, Southwest Airlines, and Starbucks, you probably have a good idea of what it’s like to work for these companies. That’s because they’ve integrated branding not only into their marketing strategy but their recruitment strategy as well.

An employment brand is the prospective candidates have of what it’s like to work for an organization. According to Glassdoor, 69% of Americans wouldn’t work for a company with a bad reputation, even if they were unemployed. This goes to show that reputation is everything, not just for consumers, but candidates as well.

Make your employer brand stand out with these 4 tips:

1. Focus on your audience.

First things first, consider the type of employee you’re looking to recruit. While diversity is important for an organization, there should be common denominators that unite your brand, such as creative thinking, innovation, and flexibility. While some thrive in a corporate setting, others may perform better in a more flex environment. Consider what makes your company unique and what unifies your current employees. Draw on your strengths to attract new talent.

2. Showcase “A Day In the Life”

When I was applying at PerkSpot, the job description really stuck out to me because it detailed what I could expect my first six months on the job. When candidates are looking for a new position, they need to be able to picture themselves on a day to day basis performing the tasks at hand. There are so many ways you can showcase what daily life is like at your company. From testimonials to videos to the job description, make sure you’re painting a picture for these prospects so they can visualize themselves working for your brand.

3. Incorporate leadership into the process.

A great way to build company culture and a strong employment brand is by getting the CEO and other executives involved in this process. When leadership takes ownership over the recruitment process and the message you are conveying to candidates, this can humanize the organization and build a stronger brand. In fact, according to Employer Branding International, this is one of the top factors in shaping a strong employment brand.

4. Make your message consistent.

If you’re working for a larger company, it can be difficult to create a consistent message across the board. Conduct employee surveys to gauge the current view employees have of your company. Incorporate the mission and values of the company into each department’s function. For example, if innovation is a core value, make sure every department from tech to marketing knows how this value is expressed in their job function. When everyone from the intern to the CEO can list your core values, you have a strong employer brand.

What are some ways you’re building your employer brand? What are the challenges you’ve seen? Let us know in the comments!

Getting Personal with Personality

Katie Williamson May 11, 2017

According to SHRM, about 60 percent of workers are now asked to take workplace assessments. These personality tests help boost understanding and improve collaboration among teams. We do the same here at PerkSpot, but a recent colleague brought to my attention that specific personalities don’t always dictate how you work. Using her as an example, Alissa is an introvert through and through. However, when it comes to her work, she enjoys building relationships with new people and engaging with clients over the phone and in person. Being an account manager is not a typical role for most introverts, but Alissa shared how this experience has been challenging and rewarding, while also being a natural fit for her. Perhaps you’ve experienced something similar within your own organization. Maybe an extrovert is great at crunching numbers and heads-down work, while your introverts thrive in sales roles.

Does this mean we are overestimating the power of personality? Should we allow personality tests to dictate how we collaborate on projects? Are they still valuable to the hiring process?

Mixed Reviews

Some of the most common tests include Myers-Briggs Type Indicator, StrengthsFinder and DiSC. HR professionals hold mixed views about the accuracy of personality assessments and how seriously we take the findings. Some of the positive results include gaining a deeper understanding of a candidate’s (or colleague’s) strengths and weaknesses, their communication styles, and how these play into their overall role within their team. While personality tests are great at viewing commonalities among personalities, but remember that these tests should be taken in broad scope, just as you would a horoscope. The flip side is that they often don’t take into consideration motives, values or even working styles. The way a person interacts inside the office could be very different from how they function socially. It will take more than a piece of paper to prove that.

Get Personal with Personality

If you’re on the fence about whether a personality test might be right for your team or as a new addition to your hiring process, consider what other pieces of the puzzle might be missing. Personality tests are great, but they cannot stand alone as a tool for assessing candidates. When hiring, look for candidates who not only fulfill your requirements, but also add value. When assessing a team member, use personality tests alongside other team building exercises to understand how each person functions on an individual level. The key is to get personal with personality and treat each person as an individual, not an answer to a quiz.

Do you currently use personality tests in your hiring process or among your team? Share your experience in the comments.

Stop Saying Culture Fit

Katie Williamson February 23, 2017

Culture Fit is so last year.

We recently read an article that resonated with us about the idea of culture fit. The author explains the tension between finding a candidate that “fits in” and is able to hit the ground running, while still fulfilling the need for diversity and inclusion in the workplace. Coining a new phrase “culture add”, she states “you are looking for candidates to bring in new ideas, a different point-of-view, and bring out different traits in others in a collaborative, positive way.”

As you look to hire new people this year, consider these few things before begin conducting interviews to ensure you find candidates that don’t just fit in, but who add value and a new edge to your culture.

Start With the Basics

When hiring any candidate, the first thing you should do is go back to your mission and vision as a company. Consider where you are and where you’d like to be, and determine how this particular role will enable you to get there faster.
Here are a few questions to consider:

- How does this role tie into the mission and vision of the company as a whole?

Be as specific as possible about the job function and how this fulfills your mission. If your job description is functioning as it should, this should be fairly obvious.

- Attribute their future responsibilities and past experience with your company values.

For example, at PerkSpot, one of our values is people, so for a customer service role we would be looking for a candidate who has experience demonstrating how they consider others, whether clients or colleagues, when performing specific tasks.

Examine Current Strengths

Think about your current culture. We don’t just mean looking around and seeing what race, ethnicities, or genders surround you. Instead, consider where most of your employees come from, what they like to do in their free time, and any natural “cliques” that might have formed. By examining your current culture, you’ll get a great idea of your strengths and weaknesses.
Consider these questions to help you get a feel for your culture:

Are most of your employees thoughtful or more aggressive?
Does your company sway with having more doers or thinkers?
Are your employees more aspirational or pragmatic?

You may even want to take it a step further and do personality tests at work to see which personalities are currently represented and which ones you may be missing. Plus, it will help your current teams work better together by understanding what makes them tick. Win-win.

Determine Areas of Growth

Once you’ve determined how your current culture is leaning, this should give you a good sense of where you need to grow. Take what you’ve learned and think about where you want to go.
These questions can help you get started:

What viewpoints are currently not being represented (or underrepresented)?
Are there any types of experience you are missing on your team? For example, if most of your employees have worked at a large corporation, maybe you could benefit from hiring someone from a start-up environment.
Are there any client demographics you are struggling to reach and how do they compare to your office culture? This is huge for not only improving your culture, but increasing revenue as well!

Create Your Process

Once you’ve determined what you’re looking for, it can be easy to fall into the hiring bias trap. Make sure that you conduct interviews in a methodical way that levels the playing field for candidates. By having a set of five to ten questions that you ask each candidate, this ensures you’re giving everyone a fair chance to express how they fulfill the needs you’re looking to meet. Here are a few staple questions to include:

What about their previous company culture did they like or dislike?
What are some ways they’ve dealt with problems in the past and how did they come to a solution? This gives great insight into how they process information and develop solutions based on personality and past experience.
What most excites them about the role and the company?

Hire Well

Hiring isn’t about finding your new best friend or a clone of your most successful employee. Every candidate has unique experiences and backgrounds, and it’s important to find the one that can add the most value and meet your needs. Don’t just hire for culture fit, hire someone who will push you and your team to step outside your comfort zone and see the world through a different lens.

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